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Damas unveils ‘key to your heart’ Valentines Collection 2012

Damas, the Middle East's leading international jewellery and watch retailer, has today unveiled its new Valentines Collection 2012, featuring pendants inspired by the memorable 'key to your heart' theme.

"These key pendants have a lot of meaning attached to them, as they indicate that the lady wears the key to her loved one's heart very close to her own," said Raj Sahai, Director – Retail, Damas Jewellery. "This is a very romantic new collection, and reflects the magic, intrigue and allure of true love. Memorable pieces such as this do not last one day – they remain memories that last a lifetime."

An 18k gold key from Damas' Kiku brand is highlighted by the sparkle of round brilliant diamonds, offset by a coined pearl. A solitary heart at the end of the key shadowed by diamond studs ensures the pendant sparkles with romance.

Another key pendant, crafted in 18k gold and round brilliant diamonds, has a large heart carefully cut in the middle, to create an elegant and stylish look. An additional two smaller heart outlines are engraved on the stem of the key.

The Kiku Key is priced at AED 1,390 and the Diamond Key is priced at AED 1,490.

In addition to the 'key to your heart' collection, a number of other Valentines Day-inspired designs have been unveiled in Damas' popular 'Farfasha' collection, crafted in 18k gold. These include necklaces and bracelets, through to earrings and anklets, available in the Dolce Vita, Moonlight, Mirror and Breeze collections.

The Valentines 2012 Collection is available at select Damas stores across the UAE for a limited time only. For more information, visit www.damasjewellery.com