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Artist Fatima Baazim Exhibits Exceptional Artistic Scenery in “Bait Nasif” Hall in Jeddah

In collaboration with Lipton’s “A Sip of Inspiration” campaign, launched by Binzagr Unilever KSA, Artist Fatima Baazim opened her exhibition in “Biet Nasif” Hall in Jeddah, where she has

taken artistry and artistic experience to new heights in the Kingdom. The “Tea… Inspiration” exhibition showcases a collection of paintings with which Fatima Baazim marks the beginning of a new experimental phase in her career. Through her exceptional vision, she establishes the concept of using brewed tea in shaping these works of art.

The exhibition opened yesterday to a wide audience compromising local community personalities, including artists and art critics in addition to art lovers. Senior Binzagr Unilever officials attended the event, which was led by Paul Pullman, Binzagr Unilever’s CEO, who traveled from the USA to KSA for this exhibition opening.

Tawfiq Al-Akhrass, Director of Food and Beverages at Unilever Saudi Arabia, commented, “The effort exerted in creating these marvelous works of art reflects the Binzagr Unilever’s celebration of creativity. This is crystallized in Lipton’s ‘A Sip of Inspiration’ as artists, poets and intellectuals share their moments of sheer creativity through a wide variety of events we organized in collaboration with many Saudi entities.”  

Al-Akhrass further explained, “Our commitment to establish partnerships with Saudi-based companies is once again reflected in Lipton’s participation in the exhibition of Fatima Baazim, who is showcasing 30 paintings that relate the uniqueness of her artistic experience.”

Lipton KSA’s representative said, “Binzagr Unilever’s celebration of the arts is epitomized in Lipton’s ‘A Sip for Inspiration’ which reflects our perspective as tea experts on the relationship between the creative and their daily habits. We will always reiterate that the enjoyment of having a cup of tea and savoring it affects your day and maybe a moment of inspiration will come along and take form in life-long joy.”

The artist, Fatima Baazim, expressed her appreciation of Lipton’s “A Sip of Inspiration” campaign, and said that her new artistic experience mirrors her constant urge to experiment and diversify her creative tools; in order to initiate modern intellectual dialogue that is liberated from norms and realize true marvel and discovery. The paintings exhibited free themselves from the artistic subject matter or content, and move towards the visual formation and the medium, which is the brew of the tea plant as a natural ingredient to be used to map the story and the idea of a work of art, as exemplified by the diverse subjects of the paintings.

Mr. Abdul-Aziz Al Taazi, General Manager of Jeddah Arts and Culture Association, noted the role played by corporations in line with meaningful social responsibility and commended Lipton’s support and patronage of young talents, including the Artist Fatima Baazim. He also invited the business sector to do the same and offer their support to the arts and culture in their various forms. Al Taazi found that the exhibition symbolizes a sort of bold freedom from the magic of traditional colours, and saw the use of tea as an artistic media to replace the traditional within the world of the painting that was formulated by use water or oil colors or acrylic.

Al Taazi elaborated on the dominance of the tea colour in the visual symbolism of the paintings and said, “The ability to break free from the limitations of the choice of color requires a special effort surpassing the norm we see as, despite the one color of the tea, the paintings are of diverse subjects; the usual is that tea contains stimulant substances that is quite confusing in a manner that urges us to break loose from the captivity of the mono colors.” 

Mr. Kheirallah Zerban, a journalist with an interest in arts and culture concluded, “This artistic experience invites all exceptional artists to experiment with this medium more professionally in order to demonstrate the possibilities of its use from different angles.”

Mr Zerban added that the beauty of the scenery in the paintings stems from its ability to touch the spirit of art, namely creativity, which relates the story of a young artist carrying her skill in order to visualize her imagination. He went on to explain, “It takes you on a tour through the landscape of the thought put into brush movement in a moment of sheer imagination to establish the use of tea as a tool of expression in the art of painting.”