Section Artist Damas signs Nancy to be the face of ‘Farfasha’
Damas signs Nancy to be the face of ‘Farfasha’
Damas, the Middle East’s leading international jewellery and watch retailer, has announced that it has signed Lebanese singer Nancy Ajram to again be the brand ambassador for its
popular jewellery brand Farfasha. The singer will represent the brand on a Pan Arab level, in what is expected to be the biggest launch in the history of the Farfasha brand.
Speaking during a press conference in Beirut, Lebanon, Anan Fakhreddin, the CEO of Damas International Limited, said: “We are extremely pleased to announce the return of Nancy Ajram as the face of Farfasha. Nancy is someone that consumers connect to very well, as she embodies the core attributes of this fast-growing brand – youthfulness, vibrancy and success. Her popular face will further energize Farfasha and position it as an iconic brand internationally.”
The new Farfasha product range, which is due for release in mid-September, will reflect the next generation in product design for this brand. Vivacity, femininity and style are core elements of the new collection, which will be available at all price points. The collection will soon be available at all Damas outlets across the Middle East.
Nancy Ajram is a multi-platinum Lebanese singer and Goodwill Ambassador for UNICEF, and has been described as one of the most influential celebrities in the Middle East.
