Travel and Tourism

SWAROVSKI ELEMENTS PRESENTS ‘SENSE OF TWO’

SWAROVSKI ELEMENTS brings a new design experience to the Middle East, showcasing important designers from the UAE, KSِِA, Kuwait and Bahrain.

'Sense of Two' is an artistic theme based on evoking designers' dual creative sides. This year the show uniquely challenges its design partners to create two fashion-forward garments incorporating SWAROVSKI ELEMENTS and expressing the theme of two contrasting sides of their inner selves.

For the very first time, these designers will exhibit their design concepts side by side on the runway in a fashion event that is certain to amaze and inspire. SWAROVSKI ELEMENTS will present 'Sense of Two' at the prestigious Armani Hotel in Dubai, UAE, on November 30th, 2011. The Armani Ballroom will host not only the spectacular fashion show, but also exhibition areas highlighting the various segments: traditional, interiors, eveningwear and menswear, alongside an array of stunning jewelry and accessory pieces made with SWAROVSKI ELEMENTS.

SWAROVSKI ELEMENTS has invited eleven of its Branding Partners to contribute a total of twenty-two different garments; Hassan Mardash Couture, Sohad Acouri, Ezra, Arushi Design Team, Shady Zeineldine Couture, Amato Couture by Furne One, Michael Cinco, Dar Sara High Fashion, Nariman Zeidan by Nariman Fashion, Jeanine Haute Couture and Houida Haute Couture have graciously accepted the challenge.

Each of the design partners has excelled in pushing forward the boundaries of design thought with challengingly original concepts that are sure to delight and captivate fashion's devotees and guests. With 'Sense of Two', SWAROVSKI ELEMENTS and the participating partners have created an event destined to spark debate with pre-existing notions of design while offering a sumptuous feast for the eyes in an ambience of sophisticated luxury. The event can be live streamed via the following link
www.swarovski-elements.com/SENSEOFTWO.

About SWAROVSKI ELEMENTS
SWAROVSKI ELEMENTS is the premium brand for the finest precision cut crystal elements manufactured by Swarovski. The designer's choice since the founding of the company by Daniel Swarovski in 1895, SWAROVSKI ELEMENTS continues to provide inspiration for creative innovators in the worlds of fashion, jewelry, accessories, interior design and lighting. The coveted "MADE WITH SWAROVSKI ELEMENTS" label serves as a certificate of absolute authenticity and ensures that partners' products are made with genuine SWAROVSKI ELEMENTS.

In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones. From this beginning that revolutionized the fashion world, Swarovski has grown to be the world's leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors. Today, the company, still family-owned and run by 4th and 5th generation family members, has a global reach with some 23,000 employees, a presence in over 120 countries and a turnover in 2010 of 2.06 billion Euros. Swarovski comprises two major businesses; one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewelry industry with precision- cut genuine gemstones and created stones. Showing the creativity that lies at the heart of the company, Swarovski's own brand lines of accessories, jewelry and home décor items are sold through more than 1,900 retail outlets worldwide. The Swarovski Crystal Society has close to 325,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski's universe of innovation and inspiration.